Savvy entrepreneurs are building real businesses using blockchain technology right under our noses. These are not far off, obscure concepts, but very real use cases that are being developed, tested and applied right before our eyes. …

The top 5 things the Azuki project did well to achieve stratospheric success. Watch the video instead. According to the manifesto on their website, the Azuki project defines itself as “a new wave”. Following this, they expand into the project’s aspirations to “Break down barriers. Build open communities. Create magic internet money with their friends.” They then go on to appeal to “the…

News broke on Thursday the 24th of February 2022, that Russia had launched a large-scale invasion of neighbouring country Ukraine, marking a significant progression in the mounting conflict. Watch the video Soon, reports were flooding in about the role crypto is playing in aiding both sides of the conflict, begging…

The NFT space is noisy and saturated, it is hard for consumers to pick a project out of the thousands vying for their attention. A strong brand and messaging will set you apart. Getting your messaging right can be tricky, the crypto space is full of mystery and that makes…

The process of ensuring your NFT project not only stands out in a crowd but stays fixed in the mind of your buyer is rooted in effective positioning. A striking image isn’t enough to drive sales, a 30-second scroll on Superrare will show you that the NFT’s space is not…

Cutting through the noise of a saturated market is no easy feat. You are competing with thousands of other NFT projects to win the interest of random strangers on the internet, where do you even begin? What if they weren’t strangers? Failing to collect audience information is easily the most…

What is it about projects like Crypto Punks and BAYC that keeps them at the forefront of the NFT space? This is not a summary of why NFTs are valuable. …

Branding is an immense discipline so this condensed view offers a summarised understanding of a few steps you can take right now to get started. Typically, when someone mentions the term “Brand’ it feels totally synonymous with visuals and logos, however, this is not the only thing to consider. …